Let's talk about baby wraps (nah, I was not referring to that celebrated wrap dress) though these wraps are just as stylish and comfortable for the little ones.
The general gripe about baby wraps are that the materials used are too thick for our sultry climate, the sizes are too small (newborns will outgrow them too quickly) and that the designs are either plain or too "cute-sey".
Along comes a duo of Aussie moms based in US who recognised the above problems as they struggled to find suitable wraps in preparation for their pregnancies. They were specifically looking for muslin wraps as it was commonly used in Australia. Why Muslin?
The open weave allows air to flow through which makes the fabric breathable and hence reduces the likelihood of nappy rash. In addition, the fabric gets softer after every wash.
These savvy mothers decided to craft their own range of muslin wraps that are not only generous in size, their fun and contemporary designs turned them into instant hits with nurses, various mother groups and Hollywood celebrities!
Preview of some designs we have in store
Whilst they might be a little pricier as compared to other wraps available in the market, thanks to their bigger size and stylish designs, they are not limited to just swaddling. Many mothers uses them as nursing covers, stroller blankets, play mat, tummy time & etc...
These little numbers has often been listed amongst the top 10 items a pregnant mother should purchase. They have also received strong, positive reviews on various established parenting forums and blogs.
I don't know about you but I get a cheap thrill when I spot a celebrity using the same stuff as me so if get a kick as well, check out some of the celebrity users.
Naomi Watts
Jessica Alba
Matthew McConaughey
Patrick Dempsey
Images courtesy of Popsugar & Just Jared.
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